Rewrote Eric's text a bit.

README.mdown

@@ -118,14 +118,21 @@ Any questions, tips, or general discussion can be posted to our Google group:
 
 Contributing
 ------------
-* Fork the repository.
-* `git clone --recursive git@github.com:<username>/gitflow.git`
-* `git branch master origin/master`
-* `git flow init -d`
-* `git flow feature start <your feature>`
-* Do work and commit your changes. (**hint**: ``export PATH=`pwd`:$PATH`` from within the gitflow directory helps)
-* `git flow feature publish <your feature>`
-* Open a pull request to your feature branch.
+Fork the repository.  Then, run:
+
+    git clone --recursive git@github.com:<username>/gitflow.git
+    cd gitflow
+    git branch master origin/master
+    git flow init -d
+    git flow feature start <your feature>
+
+Then, do work and commit your changes.  **Hint**: ``export PATH=`pwd`:$PATH``
+from within the gitflow directory makes sure you're using the version of
+gitflow you're currently developing.
+
+    git flow feature publish <your feature>
+
+When done, open a pull request to your feature branch.
 
 License terms
 -------------